RugOne, the new brand from Ulefone, has officially launched its first major product line, the RugOne Xever 7 Series. After months of anticipation since its online debut, the rugged smartphones are now available globally through both online and offline stores starting November 11, 2025. Prices start at $499.99 for the RugOne Xever 7 and $629.99 for the RugOne Xever 7 Pro.
RugOne – A Brand Built for Adventurers
Ulefone’s RugOne aims to change the way people experience outdoor technology.
The company focuses on creating durable, eco-friendly, and repairable devices designed for explorers and professionals who need reliable tools in any environment.
The Xever 7 Series represents this vision with long-lasting hardware and user-centered features such as a swappable battery, software support through Android 18, and a one-key data transfer tool that makes switching phones quick and simple.
RugOne Xever 7 Series – Power That Never Runs Out
The phones come with 5550mAh removable batteries, and each package includes two batteries.
This is something that we don’t see anymore! To make it more interesting, Users can easily replace a battery without powering off the device, keeping it active at all times.
RugOne also created a 4-in-1 charging station that acts as a charger, stand, and storage dock for spare batteries. With 33W fast charging and full compliance with EU Eco-design standards, the Xever 7 Series earns an energy efficiency rating of Class A.
Smooth Updates and Easy Setup
RugOne guarantees major Android updates up to version 18, providing years of software support.
The One-Key Device Clone app allows users to transfer all data from their old Android device to a new RugOne phone with a single tap.
Global Pricing and Unified Experience
The company has adopted a global unified pricing strategy to give customers consistent value and service worldwide.
RugOne Xever 7 Series Quick Specs
- Battery: 5550mAh removable (two included), 33W fast charging
- Display: 6.67-inch AMOLED, 120Hz refresh rate, Always-On Display
- Processor: MediaTek Dimensity 7025 5G
Memory and Storage: 12GB RAM and 512GB internal storage
- Cameras: 50MP main (OIS and EIS), 64MP infrared night vision, 32MP selfie
- Durability: IP68, IP69K, MIL-STD-810H certification
- AI Features: Gemini, AI Pet, AI Call Summary
Connectivity: eSIM, 5G, TorchX ultra-bright flashlight
Software
- Software Support: Android updates up to version 18
Xever 7 Pro vs. Xever 7
The main difference between the two models is thermal imaging. The RugOne Xever 7 Pro includes the FLIR Lepton 3.5 sensor, a professional-grade thermal camera that helps users detect heat signatures and identify issues that are not visible to the naked eye.
The standard RugOne Xever 7 keeps the same high-end specifications but without the thermal sensor.
Ready for Adventure
The Xever 7 Series is now available on the RugOne Official Store, AliExpress, and selected local retailers. RugOne plans to expand availability to Amazon and other regional partners soon.RugOne is also expanding their sales channels — Interested consumers, can head to the event page to learn more details and stay updated on all authorized points of sale.
